The Isley Brothers - It's your thing - 1969





The Isley Brothers - "It's Your Thing" (1969)

The Isley Brothers released their iconic song "It's Your Thing" in 1969. This song not only became a massive hit but also a symbol of artistic freedom and individual expression. Let's dive into the fascinating world of this classic track.

Background and Release

"It's Your Thing" was released by The Isley Brothers in 1969. It marked a significant change in their musical style, incorporating elements of funk and soul that were becoming popular at the time. This song was also notable for its assertion of independence, as the Isley Brothers had recently left Motown Records to form their own label, T-Neck Records.

Musical Composition

The song's composition is a blend of funk, soul, and R&B. It features a distinctive bass line, an infectious groove, and an emphasis on the rhythm section. The catchy chorus and the use of call-and-response patterns make it an engaging and memorable track.

Lyrics and Theme

The lyrics of "It's Your Thing" emphasize freedom and self-expression. The lines "It's your thing, do what you wanna do" encourage listeners to be true to themselves, a message that resonated with many during the cultural shifts of the late 1960s.

Impact and Legacy

"It's Your Thing" was not only a commercial success, reaching number two on the Billboard Hot 100 chart, but also won a Grammy Award in 1970 for Best R&B Vocal Performance by a Duo or Group. The song has been covered and sampled by numerous artists and remains a staple in the history of funk and soul music.

For further information on the Isley Brothers and their discography, you can visit MOOCit.

Interactive Tasks

Quiz: Questions on the song

What year was "It's Your Thing" released? (1969) (!1972) (!1967) (!1970)

Which record label did The Isley Brothers form when they released "It's Your Thing"? (T-Neck Records) (!Motown Records) (!Stax Records) (!Atlantic Records)

What genre does "It's Your Thing" primarily belong to? (Funk and Soul) (!Rock) (!Jazz) (!Pop)

What was the highest chart position "It's Your Thing" achieved on the Billboard Hot 100? (Number two) (!Number one) (!Number five) (!Number ten)

Which award did "It's Your Thing" win in 1970? (Grammy Award for Best R&B Vocal Performance by a Duo or Group) (!American Music Award for Favorite Soul/R&B Single) (!Billboard Music Award for Top R&B Song) (!MTV Video Music Award for Best Choreography)





Quiz: Questions on the Performer

Which of these is a founding member of The Isley Brothers? (Ronald Isley) (!Marvin Gaye) (!Otis Redding) (!Smokey Robinson)

In which decade did The Isley Brothers initially gain popularity? (1950s) (!1960s) (!1970s) (!1980s)

Which of these songs is also by The Isley Brothers? ("Twist and Shout") (!"Respect") (!"What's Going On") (!"Superstition")

Before forming T-Neck Records, with which famous label were The Isley Brothers associated? (Motown Records) (!Stax Records) (!Capitol Records) (!Columbia Records)

Which of these genres is The Isley Brothers NOT typically associated with? (Classical) (!R&B) (!Funk) (!Soul)





Quiz: Questions on the lyrics

What is the key message in the lyrics of "It's Your Thing"? (Self-expression and freedom) (!Love and relationships) (!Political activism) (!Life struggles)

Which lyric follows "It's your thing, do what you wanna do"? ("I can't tell you, who to sock it to") (!"I got the love to last all night") (!"Just take your time and do it right") (!"No one can tell you how to move")

The style of "It's Your Thing" is characterized by its use of what lyrical technique? (Call-and-response) (!Metaphor) (!Rhyming couplets) (!Allegory)

In "It's Your Thing", what instrument plays a key role in the song's groove? (Bass) (!Piano) (!Violin) (!Flute)

The chorus of "It's Your Thing" is mainly composed of which musical element? (Repetitive and catchy phrases) (!Complex harmonies) (!Extended guitar solos) (!Operatic vocals)





Memory

Create a memory game with matching pairs for this topic.

1969 Year "It's Your Thing" was released
T-Neck Records Label formed by The Isley Brothers
Funk and Soul Primary genres of "It's Your Thing"
Grammy Award Award won by "It's Your Thing" in 1970
Self-expression and freedom Key message of the song's lyrics




Open Tasks

Easy

  1. Explore Other Works: Listen to other songs by The Isley Brothers and compare them to "It's Your Thing". How do their styles differ or resemble each other?
  2. Research Historical Context: Investigate the cultural and musical landscape of 1969. How did "It's Your Thing" fit into this era?
  3. Creative Writing: Write a short story or poem inspired by the theme of self-expression in "It's Your Thing".

Standard

  1. Analyze Lyrics: Dive deeper into the lyrics of "It's Your Thing". What do they say about the era's social and cultural attitudes?
  2. Musical Analysis: Explore the musical structure of "It's Your Thing". Identify the key instruments and discuss their role in the song.
  3. Comparative Study: Compare "It's Your Thing" with another popular song from the late 1960s. What similarities and differences can you find?

Difficult

  1. Create a Cover Version: Record your own version of "It's Your Thing". Try to maintain the essence of the original while adding your personal touch.
  2. Music Video Analysis: If available, analyze the music video of "It's Your Thing". How does it enhance the message of the song?
  3. Historical Impact: Research the impact of "It's Your Thing" on later music genres. How did it influence funk, soul, and R&B?



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Oral Exam

  1. Impact of Independence: Discuss how the Isley Brothers' move to form T-Neck Records and release "It's Your Thing" represents a broader theme of artistic independence in music history.
  2. Cultural Reflection: How does "It's Your Thing" reflect the cultural and social changes of the late 1960s?
  3. Musical Evolution: Trace the evolution of funk and soul music, using "It's Your Thing" as a starting point.
  4. Lyric Interpretation: Discuss the significance of call-and-response in "It's Your Thing" and its role in African American musical traditions.
  5. Genre Analysis: Compare and contrast "It's Your Thing" with a contemporary funk/soul song. What has changed in the genre, and what has remained consistent?


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